SYSTEM AND METHOD FOR AUTOMATICALLY SELECTING ADVERTISING DATA FOR STORED CONTENT

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United States of America Patent

APP PUB NO 20140282720A1
SERIAL NO

13800766

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ATTORNEY / AGENT: (SPONSORED)

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Abstract

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A method is disclosed for delivering advertising data, the method including but not limited to, based on determining that a preferred end user device type is a cell phone, sending an advertisement having the preferred advertising type to a cell phone associated with the end user; based on determining that the preferred end user device type is a mobile computer, sending an advertisement having the preferred advertising type to a mobile computer associated with the end user; and based on determining that the preferred end user device type is a television display associated with a set top box, sending an advertisement having the preferred advertising type to a television display associated with a set top box associated with the end user. A system is disclosed for performing the method. A data structure embedded in a computer readable medium is disclosed for containing data for performing the method.

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Patent Owner(s)

  • AT&T INTELLECTUAL PROPERTY I, L.P.

International Classification(s)

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Inventor(s)

Inventor Name Address # of filed Patents Total Citations
Heck, Christopher Lees Summit, US 7 42
Huffman, James Kansas City, US 17 715
Nicas, Nicholas Blue Springs, US 29 97

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