TARGETED ADVERTISING
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United States of America Patent
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app pub date -
Aug 9, 2016
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Feb 15, 2012
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Abstract
A method and apparatus for serving targeted advertising to a user via a user device are described including receiving content provided by a content provider, rendering the provided content, viewing a commercial, wherein the commercial was spliced into the content based on a default commercial selection algorithm at a commercial break, determining if the user wants to rate the commercial, accepting the user's rating of the commercial if the user wants to rate the commercial and communicating the user's rating of the commercial to the content provider.
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