SYSTEM FOR TRACKING DONOR INFLUENCE IN CHARITABLE TRANSACTIONS
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United States of America Patent
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Issued Date -
Dec 1, 2016
app pub date -
May 26, 2016
filing date -
May 28, 2015
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Abstract
A system for tracking donor influence in a charitable fundraising campaign by generating unique URLs in response to a fundraising transaction, and associating web page metadata with donors in a transaction database is described. Embodiments of the present disclosure provide a system for generating unique links for online donation forms containing embedded GUIDs, and provisioning GUID data to a transaction database to track the relationships between donors across database nodes, and calculate an aggregate impact of a referring donor's online link sharing efforts across a network.
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