Importance

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Abstract

A composite material, and method of manufacture, are disclosed which facilitate manufacture and printing of promotional tags, or so-called “shelf talkers” or “shelf markers” for retail shelving displays. The composite material comprises a promotional tag layer which may comprise a plurality of individual promotional tags, and at least one pressure-sensitive adhesive tape applied thereto. Cutting regions are provided, whereby individual promotional tags can be formed, each provided with a pressure-sensitive adhesive layer, and an associated, removable release liner. Printing of the promotional information on the composite material is preferably effected by a xerographic printing process, with the pressure-sensitive adhesive selected to facilitate placement of the promotional tags in various retail environments, including room temperature, refrigerated, and freezing temperature environments,

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First Claim