Importance

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Abstract

Social graphs using shared personal data are described, including techniques for capturing data from a social data source (e.g., a social network service or website, or a professional network service or website), determining one or more connections associated with a connection target (e.g., an item for purchase, rent or sale) using the data, and creating a social graph using the one or more connections, the social graph comprising the one or more connections associated with the connection target (e.g., an item such as a vacation rental). Embodiments of the invention also include techniques for creating or updating (e.g., include in or add to) a social graph based on receiving an access request including update data, for example.

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First Claim