SYSTEM AND METHOD FOR IMPROVED USE OF SOCIAL MEDIA PLATFORMS TO MARKET OVER THE INTERNET
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United States of America Patent
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Issued Date -
Oct 6, 2016
app pub date -
Mar 30, 2015
filing date -
Mar 30, 2015
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Abstract
A computer-aided method for marketing to subjects in a social media platform over the internet comprises supplementing social media data derived from a social media platform and representing candidate subjects for marketing with demographic data derived from outside social media platforms and representing attributes of a population by assigning, in data, the candidate subjects with demographic tags that indicate an attribute of their population. A cluster of target subjects for marketing is selected, from the data, from among the candidate subjects based on the demographic tags, and a marketing message is sent, over the internet using a social media platform, to at least one of the target subjects in the cluster.
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