SYSTEMS AND METHODS FOR OFFER SELECTION AND REWARD DISTRIBUTION LEARNING
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United States of America Patent
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Issued Date -
Oct 6, 2016
app pub date -
Aug 19, 2015
filing date -
Apr 1, 2015
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Abstract
Methods and systems for selecting an offer from a set of offers to be served to one or more respondents. In some embodiments, for each of the offers, an expected reward distribution is obtained comprising an estimate of the distribution over time of reward received in response to the offer. Requests are received for the selection of an offer and in response to each request an offer is selected with the selection depending at least partially on the expected reward distribution. The expected reward distributions are updated in repeated update operations after the initial serving of each offer, the updating being based on an observed distribution of reward received in response to the servings of the offer. The updated expected reward distribution is then used in the next selection of an offer. Update operations may take place before a complete set of response data is received.
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