AUTOMATICALLY TARGETING CONTENT TO ONLINE USERS
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United States of America Patent
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N/A
Issued Date -
Sep 15, 2016
app pub date -
Jul 31, 2015
filing date -
Jul 31, 2015
priority date (Note) -
Abandoned
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Abstract
A system and method for automatically targeting online users are provided. A user performs an action that exhibits an interest in a product/service or performing a certain action, such as making a charitable contribution. A user record is created in a user management system, such as a customer relationship management database. The user record is augmented with additional data, such as data from a user profile, of the user, in a social network. Examples of such data include employer information, friend information, academic history, and job title. The augmented user record is provided to a targeted content system that assigns the user to a nurture flow that includes multiple segments, each segment associated with actions to perform relative to the user, such as sending certain content to the user through one or more delivery channels.
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