Identification of user segments based on video viewership activity and analysis
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United States of America Patent
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Sep 1, 2016
app pub date -
Sep 28, 2015
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Jan 8, 2010
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Abstract
The techniques disclosed herein facilitate online audience targeting based on brand and product interest/enthusiasm as determined by a measurement metric that is a function of one of more (and preferably all) of the following: recency data, frequency data, intensity data, consumption data, site data, meta data related to given videos, data, and other demographic data.
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