MANAGING AD CAMPAIGNS VIA MOBILE DEVICES

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United States of America Patent

APP PUB NO 20160249084A1
SERIAL NO

14631152

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Abstract

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In a video advertisement system in which video advertisements are provided to users based on a bidding process in which multiple advertisers compete for video ad placement based on their video ad campaigns, a mobile device module under control of an ad campaign manager controls execution of the plurality of advertisement campaigns by displaying, on a user interface (UI), a user-selectable menu that lists at least one video advertisement campaign, receiving, from the UI, a review request for at least one video advertisement campaign, and playing out on the UI, upon receiving the selection, a creative associated with the at least one video advertisement campaign.

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Patent Owner(s)

Patent OwnerAddress
EXCALIBUR IP LLC701 FIRST AVENUE SUNNYVALE CA 94089

International Classification(s)

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  • 2015 Application Filing Year
  • H04N Class
  • 17427 Applications Filed
  • 14242 Patents Issued To-Date
  • 81.73 % Issued To-Date
Click to zoom InYear of Issuance% of Matters IssuedCumulative IssuancesYearly Issuances201520162017201820192020202120222023202420250255075100

Inventor(s)

Inventor Name Address # of filed Patents Total Citations
Broitman, Assaf San Francisco, US 1 2
Dragunas, Paulius San Jose, US 2 3
Kates, Shira Dawn Brookline, US 1 2
Nisenson, Joshua San Jose, US 2 13
Richard, Elizabeth J Dallas, US 1 2
Sammons, Brady Patrick Walnut Creek, US 1 2

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  • 2 Citation Count
  • H04N Class
  • 14.12 % this patent is cited more than
  • 9 Age
Citation count rangeNumber of patents cited in rangeNumber of patents cited in various citation count ranges76832487372951477560401913142201 - 1011 - 2021 - 3031 - 4041 - 5051 - 6061 - 7071 - 8081 - 9091 - 100100 +020040060080010001200140016001800200022002400260028003000320034003600

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