SYSTEM AND METHOD OF DYNAMICALLY TARGETING INFORMATION TO PRODUCT USERS
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United States of America Patent
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Issued Date -
Aug 25, 2016
app pub date -
Jul 17, 2015
filing date -
Feb 19, 2015
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Abstract
A computer-based system and method are provided for targeting advertisement to a user of a product based on interests of the user. The system includes a first computer-based device that operates a rule-defining software for receiving rule-defining data. A web server stores rules in a database based on the rule-defining data. A second computer-based device detects a product identifier and operates a web browser for displaying a webpage based on the product identifier. The web server determines product data based on the product identifier and retrieves or determines user interest data corresponding to interests of the user. The web server applies one or more of the stored rules to the product data and the user interest data, and modifies at least a page part of the webpage.
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