PERSONALIZATION ENGINE FOR BUILDING A USER PROFILE
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United States of America Patent
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Issued Date -
Aug 18, 2016
app pub date -
Jan 15, 2016
filing date -
Jun 27, 2008
priority date (Note) -
Abandoned
status (Latency Note)
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Abstract
User profiles are created based on taxonomic nouns related to documents accessed by the user. The profiles can be leveraged to create lists, such as mailing lists and lead lists, to target content, such as offers, to persons most likely to be interested in the content. A database of the profiles is queried based on nouns describing content to be promoted. The profiles that satisfy the query are used to generate a list. The invention can be used to create any type of list, such as mailing lists, lead lists, lists of related content, lists of related users, lists of categorized content, and the like.
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