CONTENT PROVISION BASED ON USER-PAIR AFFINITY IN A SOCIAL NETWORK
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United States of America Patent
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Issued Date -
Aug 4, 2016
app pub date -
Jun 30, 2015
filing date -
Jun 30, 2015
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Abstract
A system and method for content provision based on user-affinity in a social network includes generating a people affinity score representing a measure of affinity between a member of a social networking service and a user that is related to a content item, having a content item type, hosted by the social networking service. A type context score is generated based on activities by the member, obtained from an activity database, with content items of the content item type previously hosted by the social networking service. A likelihood score, representing a likelihood of the member interacting with the content item, is determined by applying to the type context score and the people affinity score with a mathematical operation. A user interface associated with the member displays the content item based, at least in part, on the likelihood score.
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