Method And Apparatus For Enhanced In-Store Retail Experience Using Location Awareness
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United States of America Patent
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N/A
Issued Date -
Jul 21, 2016
app pub date -
Feb 18, 2016
filing date -
May 8, 2012
priority date (Note) -
Published
status (Latency Note)
Importance
Abstract
Embodiments of the invention provide a nexus between a user's presence within or proximate to a brick and mortar store outside of an explicit user transaction within the store, that is based solely upon the user's presence within the store, and not on any affirmative actions taken by the user by maintaining location awareness of the user and by communicating this awareness in real time, as the user moves from location to location, to brick and mortar stores at or near to the user's location. In this way, embodiments of the invention link the user's virtual presence, for example via the Internet, and all of the user-related information that is available for data mining, for example using big data techniques, to the user's physical presence at a physical location to create an enhanced user experience within the physical location in real time.
First Claim
Other Claims data not available