METHODS AND APPARATUS TO CORRECT FOR DETERIORATION OF A DEMOGRAPHIC MODEL TO ASSOCIATE DEMOGRAPHIC INFORMATION WITH MEDIA IMPRESSION INFORMATION

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United States of America Patent

APP PUB NO 20160191970A1
SERIAL NO

14980821

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ATTORNEY / AGENT: (SPONSORED)

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Abstract

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Methods and apparatus to correct for deterioration of a demographic model to associate demographic information with media impression information are disclosed. An example method includes estimating first and second ages of audience members based on demographic information; estimating a third age of an audience member who is not included in the audience members; applying a window function to the second ages to determine a distribution of ages based on the third age; multiplying window values by the first ages to determine corrected first age components; dividing a total of the corrected first age components by a sum of the window values to determine an estimated age of the audience member at a first time; and determining the corrected age of the audience member at a second time based on the estimated age of the audience member at the first time and a time difference between the first and second times.

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Patent Owner(s)

Patent OwnerAddress
CITIBANK N A390 GREENWICH STREET NEW YORK NY 10013

International Classification(s)

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  • 2015 Application Filing Year
  • H04N Class
  • 17427 Applications Filed
  • 14242 Patents Issued To-Date
  • 81.73 % Issued To-Date
Click to zoom InYear of Issuance% of Matters IssuedCumulative IssuancesYearly Issuances201520162017201820192020202120222023202420250255075100

Inventor(s)

Inventor Name Address # of filed Patents Total Citations
Reid, Matthew B Alameda, US 23 400
Sheppard, Michael Brooklyn, US 190 2031
Sullivan, Jonathan Hurricane, US 222 1450
Terrazas, Alejandro Santa Cruz, US 89 600

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  • 39 Citation Count
  • H04N Class
  • 92.83 % this patent is cited more than
  • 9 Age
Citation count rangeNumber of patents cited in rangeNumber of patents cited in various citation count ranges76832487372951477560401913142201 - 1011 - 2021 - 3031 - 4041 - 5051 - 6061 - 7071 - 8081 - 9091 - 100100 +020040060080010001200140016001800200022002400260028003000320034003600

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