ENHANCED ONLINE CONTENT DELIVERY SYSTEM USING ACTION RATE LIFT
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Jun 16, 2015
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Dec 26, 2014
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Abstract
Described herein are example systems and operations for enhancing targeted delivery of online content using action rate lift and/or A/B testing. These examples provide solutions to problems in targeted delivery of online content, such as the problem of not being able to identify audience and/or situational targets mostly or only influenced by the content item or campaign of concern. For example, described herein are solutions that can estimate AR lift associated with a content item, and then distribute the content item or similar content items accordingly. An AR lift model can be used and such a model can use machine learning, A/B testing, and/or statistical analysis.
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