AUTOMATIC AND DYNAMIC PREDICTIVE ANALYTICS
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United States of America Patent
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Issued Date -
Jun 30, 2016
app pub date -
Dec 27, 2014
filing date -
Dec 27, 2014
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Abstract
An initial communication is created and processed for a set period of time. At the conclusion, customer results associated with positive and negative responses to the communication are fed to an analytic engine to develop a training formula. When the communication is run, the training formula is processed to identify a universe of customers as a segment for use with the communication as scored leads. A campaign is associated with an option to select a most-up-to-date training formula to process to pull up-to-date leads for the campaign each time the campaign is run.
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