SYSTEMS AND METHODS FOR MEASURING COMPLEX ONLINE STRATEGY EFFECTIVENESS
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United States of America Patent
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Issued Date -
Jun 30, 2016
app pub date -
Dec 31, 2014
filing date -
Dec 31, 2014
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Abstract
Systems and methods for are provided for measuring treatment effect of advertisement campaigns. The system includes a processor and a non-transitory storage medium accessible to the processor. The system includes a memory storing a database including historical advertisement data. A computer server is in communication with the memory and the database, the computer server programmed to obtain a tree-based model using the historical advertisement data, where the tree-based model include a plurality of leaf nodes. Within at least one leaf node of the tree-based model, the computer server obtains a number of subjects and estimates a treatment effect for a treatment. The computer server calculates a final treatment effect for the tree-based model using the number of subjects and the treatment effect. The computer server then determines a parameter for future advertising strategy using the final treatment effect.
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