METHODS AND APPARATUS TO ESTIMATE DEMOGRAPHICS OF AN AUDIENCE OF A MEDIA EVENT USING SOCIAL MEDIA MESSAGE SENTIMENT
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United States of America Patent
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Issued Date -
Jun 30, 2016
app pub date -
Dec 29, 2014
filing date -
Dec 29, 2014
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Abstract
Methods, apparatus, systems and articles of manufacture to estimate demographics of an audience of a media event using social media message sentiment are disclosed. An example method includes calculating a sentiment score for a media-exposure social media message received from a social media server. The media-exposure social media message is identified based on a media keyword. Demographic information associated with users who viewed the media-exposure social media message is retrieved. An estimated impact on a size of a demographic segment of viewers is calculated using the sentiment score and the demographic information.
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