METHOD AND SYSTEM FOR CONTEXTUAL ADVERTISING
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United States of America Patent
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Jun 23, 2016
app pub date -
Dec 23, 2014
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Dec 23, 2014
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Abstract
A method and system target an audience segment in real-time based on social activities of users. A set of keywords associated with a brand and a set of keywords associated with a first plurality of users is compared. When there is match between the two sets of keywords, a seed audience segment that includes a subset of the first plurality of users is generated. User profiles of users from the seed audience segment based on features are generated. Subsequently, model files of features, feature threshold scores, and an overall feature threshold score corresponding to the user profiles are calculated and provided to a real-time bidding (RTB) server. When the RTB server receives a bid request for a cookie, the RTB server computes a model score corresponding to the cookie based on the model files and accepts the bid request if the model score is above the overall feature threshold score.
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