AUTOMATIC CUSTOMER ATTRIBUTE SNAPSHOT FOR PREDICTIVE ANALYSIS
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United States of America Patent
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Jun 23, 2016
app pub date -
Dec 23, 2014
filing date -
Dec 23, 2014
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Attributes, which are associated with successful customer results of a first marketing campaign, are archived and linked with that first marketing campaign. When an analyst wants to run a second campaign using the successful customer of the first campaign. The archived attributes are processed by a predictive analysis application to produce customer leads for the second campaign.
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