Digital content spatial replacement system and method

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United States of America Patent

PATENT NO 9872081
SERIAL NO

14518928

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Abstract

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A selected spatial portion of digital base content is selected, and one or more alternative content objects is selected to replace the spatial portion. The spatial portion may comprise less than a full frame of the base content, although it may span multiple frames, and may move within the successive frames. The replacement may occur before or after distribution of the content. The selections may be made based upon knowledge of general or specific audiences. The selections may facilitate bandwidth or processing, allow for product placements, or generally enhance the audience experience.

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Patent Owner(s)

Patent OwnerAddress
COMCAST CABLE COMMUNICATIONS LLC1701 JFK BOULEVARD PHILADELPHIA PA 19103
NBCUNIVERSAL MEDIA LLC1209 ORANGE STREET WILMINGTON DE 19801

International Classification(s)

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Inventor(s)

Inventor Name Address # of filed Patents Total Citations
Holden, Danial Elliott Denver, US 1 12
Mason, Thomas Bause Brooklyn, US 4 68
Ng, Sheau Bao Wayland, US 11 250
Syed, Yasser Fouad La Crescenta, US 1 2

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