System and Method for Audience Media Planning for Tune-In
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United States of America Patent
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Issued Date -
Apr 14, 2016
app pub date -
Oct 10, 2014
filing date -
Oct 10, 2014
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Abstract
A system and method determines an audience media planning for tune-in for a target program. The method includes receiving viewing information for a plurality of programs watched by a plurality of viewers where each of the programs has a respective character information. The method includes generating affinity information between each of the programs among other programs where the affinity information indicates a similarity value based upon the character information. The method includes receiving an input of a target program having a target character information. The method includes determining a first probability value between the target program and a first one of the programs indicating a first likelihood that a first one of the viewers of the first program will watch the target program.
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