Digital content audience matching and targeting system and method
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United States of America Patent
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Nov 10, 2020
Grant Date -
Mar 31, 2016
app pub date -
Sep 30, 2014
filing date -
Sep 30, 2014
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Abstract
Digital content is indexed and available to be provided to a target audience based upon possible interest. Components and/or sensors detect audience-related data indicative of the target audience, possible audience interest, audience behavior, and other audience-related factors. Components and/or sensors detect device-related data indicative of available devices to which available content may be sent, transmission paths for the content, and related factors. An analysis and matching engine matches the available content to the target audience and one or more of the devices and selects content, devices, and transmission paths for directing the selected content for an enhanced audience experience.
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