Digital content audience matching and targeting system and method

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United States of America Patent

PATENT NO 10834450
APP PUB NO 20160094894A1
SERIAL NO

14502749

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Abstract

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Digital content is indexed and available to be provided to a target audience based upon possible interest. Components and/or sensors detect audience-related data indicative of the target audience, possible audience interest, audience behavior, and other audience-related factors. Components and/or sensors detect device-related data indicative of available devices to which available content may be sent, transmission paths for the content, and related factors. An analysis and matching engine matches the available content to the target audience and one or more of the devices and selects content, devices, and transmission paths for directing the selected content for an enhanced audience experience.

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Patent Owner(s)

Patent OwnerAddress
NBCUNIVERSAL MEDIA LLC1209 ORANGE STREET WILMINGTON DE 19801

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Inventor(s)

Inventor Name Address # of filed Patents Total Citations
Gottipati, Sowmya Marlboro, US 2 26
Inayatullah, Azfar Princeton Junction, US 8 302
Macwan, Sanjay Marlboro, US 60 1161

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