METHODS AND APPARATUS TO MEASURE EXPOSURE TO STREAMING MEDIA
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United States of America Patent
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Issued Date -
Mar 31, 2016
app pub date -
Sep 30, 2014
filing date -
Sep 30, 2014
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Abstract
Methods, apparatus, systems and articles of manufacture to measure exposure to streaming media are disclosed. An example method includes accessing media received from a service provider at a media device, the media formatted using a binary format. The media is converted into a text-formatted media. A position of inserted metadata within the text-formatted media is located. The inserted metadata is extracted from the text-formatted media using the located position. The extracted metadata is transmitted to a central facility.
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