ELECTRONIC BOOK SELECTION AND DELIVERY SYSTEM WITH TARGETED ADVERTISING
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United States of America Patent
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Nov 23, 2015
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Dec 9, 1992
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Abstract
The invention, an electronic book selection and delivery system, supports the inclusion of advertisements targeted based on subscriber likes and dislikes text. The system includes a targeted advertising management system that compiles information about electronic book subscribers, electronic books, and advertisements and optimally selects advertisements to be placed in electronic books customized for an individual subscriber. The system contains an operations center, a distribution system, a home system, and a billing and collection system. The operations center, in conjunction with the targeted advertising management system performs the functions of manipulation of text data, security and coding of text, cataloging of electronic books, message center, advertising selection, insertion and delivery functions. The home system connects to a distribution system, generates menus and stores text, and transacts through communicating mechanisms. A portable electronic book-shaped viewing device is used for viewing the text and advertisements. Advertisements may be targeted to individual home systems based on common characteristics of subscribers, including area of dominant influence, age, reading habits and income.
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