MODIFYING DIGITAL CONTENT BASED UPON USAGE PATTERNS

Number of patents in Portfolio can not be more than 2000

United States of America Patent

APP PUB NO 20160019309A1
SERIAL NO

14662065

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Abstract

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Techniques are disclosed for adapting digital content responsive to the manner in which the digital content is consumed by its users or consumers. Certain techniques are disclosed for changing the organization and/or behavior of a document, such as a webpage, in response to user interactions with the document. For example, the manner in which a webpage is consumed by its consumers is monitored and usage patterns determined therefrom. The webpage is then dynamically adapted or modified responsive to the usage patterns. In certain embodiments, the adaptations involve dynamically modifying the organization and/or behavior of the webpage responsive to the usage patterns. Since the usage patterns for different sets of users can be different, the modification made to the document for a first set of users may be different from the modifications made for a second set of users.

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Patent Owner(s)

Patent OwnerAddress
ORACLE INTERNATIONAL CORPORATION500 ORACLE PARKWAY MAIL STOP 5OP7 REDWOOD SHORES CA 94065

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Inventor(s)

Inventor Name Address # of filed Patents Total Citations
Kummaragunta, Nagasubrahmanyam Vijayawada, IN 3 15
Madhavan, Srinivasan Hyderabad, IN 10 29
Srinivas, Sneha Kuncham Hyderabad, IN 3 15

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