SYSTEM AND METHOD FOR PRESENTING VIRTUAL DISCOUNT COUPONS TO CUSTOMERS OF A RETAIL ENTERPRISE BASED ON SHOPPING HISTORY
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United States of America Patent
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Issued Date -
Dec 24, 2015
app pub date -
Jun 18, 2015
filing date -
Jun 20, 2014
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Abstract
A system and method for presenting virtual discount coupons to customers of a retail enterprise accesses a virtual coupon repository stored in a database and containing a plurality of virtual discount coupons each redeemable against at least one item purchasable from the retail enterprise, accesses a purchase history stored in the database and identifying items previously purchased by the customer from the retail enterprise, for each virtual discount coupon in at least a subset of the plurality of virtual discount coupons in the virtual coupon repository, determines a prediction value based on the purchase history, which corresponds to a likelihood that the customer will purchase an item from the retail enterprise against which the virtual discount coupon is redeemable, and identifies for the customer in the virtual coupon repository at least one of the virtual discount coupons based on the prediction value thereof.
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