Media monitoring using multiple types of signatures

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United States of America Patent

PATENT NO 9674574
SERIAL NO

14800317

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Abstract

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Media monitoring using multiple types of signatures is disclosed. Example methods disclosed herein include sending a first indication to a device meter to indicate that media monitored by the meter corresponds to first reference media in response to determining that a media signature of a first type reported by the meter matched a first reference signature associated with the first reference media. Disclosed example methods also include, after sending the first indication, comparing media signatures of a second type reported by the meter with reference signatures of the second type associated with the first reference media. Disclosed example methods further include, in response to determining that the media signatures of the second type fail to match the reference signatures of the second type, sending a second indication to the meter to indicate that the media monitored by the meter no longer corresponds to the first reference media.

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Patent Owner(s)

Patent OwnerAddress
CITIBANK N A388 GREENWICH STREET NEW YORK NY 10013

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Inventor(s)

Inventor Name Address # of filed Patents Total Citations
McMillan, Francis Gavin Tarpon Springs, US 23 623

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