DYNAMIC MARKETING RESOURCE ARBITRAGE
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United States of America Patent
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Issued Date -
Nov 5, 2015
app pub date -
May 1, 2014
filing date -
May 1, 2014
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status (Latency Note)
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Abstract
Techniques are disclosed for generating a forward-looking, goal seeking marketing plan that links prior media purchase transactions to predicted future financial results for a brand, product market, or campaign. A computing device is configured to receive input data associated with one or more marketing elements, such as television ads, print ads, and online ads. From the input data, response factors corresponding to each marketing element can be calculated. These response factors can be used to generate a model upon which future marketing transactions can be planned in accordance with scenarios associated with a particular marketing campaign. A marketing plan can be generated from the model in which some or all marketing elements are ordered in a flighting schedule that provides optimum financial results for a selected scenario.
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