NAVIGATION AND RECOMMENDATION ON PAYMENT CHECKOUT IN A PROFESSIONAL SOCIAL NETWORK
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United States of America Patent
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Issued Date -
Oct 29, 2015
app pub date -
Apr 29, 2014
filing date -
Apr 29, 2014
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Abstract
Techniques for providing a member of a social, professional or business networking service with a product purchase recommendation based on products previously purchased by similar members in the social networking service are described. With some embodiments, a general recommendation engine is used to determine a first member is attempting to make a product purchase decision. The recommendation engine identifies members similar to the first member and identifies their product browsing patterns, which resulted in a product purchase, that are similar to the first member's current product browsing pattern. The recommendation engine determines a product recommendation based on the products purchased by the similar members. As the first member's current product browsing pattern changes, the recommendation engine dynamically changes the product recommendation and displays the product recommendation to the first member.
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