METHOD AND APPARATUS FOR PRESENTING TARGETING CONDITION OF NETWORK ADVERTISEMENT

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United States of America Patent

APP PUB NO 20150302472A1
SERIAL NO

14646294

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Abstract

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The present disclosure relates to the field of network technologies. Disclosed are a method and an apparatus for presenting a targeting condition of a network advertisement. The method includes: acquiring information about delivery click-through situations, of a historical advertisement having a type the same as a type of a to-be-delivered advertisement, in targeting conditions; determining a targeting condition matching the historical advertisement among the targeting conditions according to the acquired information about the delivery click-through situations; and presenting the determined targeting condition. The present disclosure can improve the utilization rate of system and network resources in a network advertisement delivery process.

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Patent Owner(s)

Patent OwnerAddress
TENCENT TECHNOLOGY (SHENZHEN) COMPANY LIMITED35/F TENCENT BUILDING KEJIZHONGYI ROAD MIDWEST DISTRICT OF HI-TECH PARK NANSHAN DISTRICT SHENZHEN GUANGDONG 518057

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Inventor(s)

Inventor Name Address # of filed Patents Total Citations
JIANG, Yingyi Shenzhen, CN 12 24
ZHANG, Yanqi Shenzhen, CN 8 3
ZHAO, Yan Shenzhen, CN 300 2671

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