System and Method for Strategizing Interactions With A Client Base

Number of patents in Portfolio can not be more than 2000

United States of America Patent

APP PUB NO 20150302437A1
SERIAL NO

14790571

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Abstract

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The present disclosure describes novel systems and methods that can be utilized to evaluate and/or direct an interaction with a consumer database and/or evaluate a consumer database, where the consumer database contains information about consumers and particular products and/or services held or used by the consumers. The interactions may be, for example, determining a strategy for sales, marketing, cross-selling, and/or retaining one or more of the consumers. The evaluations may include, for example, hierarchically ranking the consumers and/or determining a clustering of the consumers.

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Patent Owner(s)

Patent OwnerAddress
BRANCH BANKING AND TRUST COMPANYRALEIGH NC

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Inventor(s)

Inventor Name Address # of filed Patents Total Citations
Hartfeil, Guenther Kurt Charlotte, US 9 84
Lawton, Robert Russell Madison, US 9 84

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