SYNCHRONIZED STORY-CENTRIC MEDIA DISTRIBUTION
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United States of America Patent
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N/A
Issued Date -
Oct 8, 2015
app pub date -
May 6, 2014
filing date -
Apr 3, 2014
priority date (Note) -
Abandoned
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Abstract
Social media messages associated with a news story item are scheduled to be published at a time relative to an expected air time of the news story in a news rundown. When the time to air of the news story item is changed, the time for publishing the social media message is changed automatically according to the updated news rundown, maintaining the relative timing. This helps news organizations manage the timing of social media messages that are related to broadcast stories, without the need to monitor a changing rundown. When social media messages published in advance of a news item broadcast engender high interest, newsroom producers may react by promoting the news item within the rundown and publishing additional teaser messages. Conversely, low reaction levels may lead to the demotion of a story, or even its elimination from the rundown.
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