Management And Brokering Of The Purchase of Placements Over A Network
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United States of America Patent
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app pub date -
Apr 6, 2015
filing date -
Nov 10, 2008
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Abandoned
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Abstract
Embodiments are directed towards providing a computer-implemented method for negotiating the purchase of a placement that communicates a rights holder interface over a network to a rights holder for dynamically accessing terms of an offer, the offer based at least in part on a request by a rights requester to purchase a placement controlled by the rights holder, wherein the rights holder interface includes a control accessible to the rights holder for dynamically revising terms of the offer, receives from the rights holder over the network a counteroffer that includes an indication of a revision by the rights holder to at least one of the terms of the offer, evaluates the counteroffer received from the rights holder and determines that the terms of the counteroffer, including the at least one revised term, are acceptable; and communicates a confirmation of the counteroffer to the rights holder.
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