Method and apparatus for presenting search result

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United States of America Patent

PATENT NO 9916386
SERIAL NO

14586652

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Abstract

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A method and apparatus for presenting a search result. The method comprises: receiving a current search term input by a user; determining user information about a user, and determining a pre-established first model corresponding to the user according to user information, the first model recording historical data of the user, and the historical data comprising a historical search term and a corresponding historical selection result; determining, in the historical data, a historical search term matched with the current search term, determining a historical selection result corresponding to the matched historical search term, and determining an online recommendation result according to the historical selection result; and presenting a search result to the user, the search result comprising the online recommendation result or a result obtained by processing the online recommendation result. The disclosed method can provide a personalized search service, so that the search result better meets the user's needs.

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Patent Owner(s)

Patent OwnerAddress
BAIDU (CHINA) CO LTDROOM 9506 BUILDING 6 498 GUOSHOUJING ROAD ZHANGJIANG HIGH TECH PARK PUDONG NEW AREA SHANGHAI 200041 SHANGHAI CITY SHANGHAI CITY 200041

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Inventor(s)

Inventor Name Address # of filed Patents Total Citations
Chen, Chunli Shanghai, CN 23 204
Cheng, Xiaohua Shanghai, CN 28 627
Han, You Shanghai, CN 9 8
Huang, Fei Shanghai, CN 224 1712
Li, Xiaosong Shanghai, CN 4 3
Liu, Binxin Shanghai, CN 2 3
Qin, Shouke Shanghai, CN 15 9
Wang, Nan Shanghai, CN 270 961
Xu, Peizhi Shanghai, CN 6 7
Xu, Qing Shanghai, CN 228 2805

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