Method for Passive Mining of Usage Information In A Location-Based Services System

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United States of America Patent

SERIAL NO

14732540

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Abstract

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A method and system for providing advertising effectiveness searching capabilities, predictive modeling capabilities and usage mining in a location-based services system is disclosed. During operation of the location-based services system, usage information for advertising campaigns placed on the location-based services system is stored. Advertisers are provided with the ability to enter a search request form on a remote terminal to mine the usage information. The search request is then transmitted to an application that searches usage information to generate a response to said search request.

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Patent Owner(s)

Patent OwnerAddress
ACCENTURE GLOBAL SERVICES LIMITED3 GRAND CANAL PLAZA GRAND CANAL STREET UPPER DUBLIN 4

International Classification(s)

Inventor(s)

Inventor Name Address # of filed Patents Total Citations
Burgiss, Michael J San Jose, US 20 3033
Gailey, Michael L San Jose, US 19 2930
Holmes, Chad S San Jose, US 13 2471
King, Smith Angela San Jose, US 6 7
Portman, Eric A San Jose, US 20 3361

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