Methods and apparatus to generate and use content-aware watermarks

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United States of America Patent

PATENT NO 9514503
APP PUB NO 20150254797A1
SERIAL NO

14720940

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Abstract

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Methods and apparatus to generate and use content-aware watermarks are disclosed herein. An example disclosed method includes detecting a watermark in a first media composition, the watermark encoded with a word present in an audio track of the first media composition, the word audible during playback of the audio track. The example method also includes retrieving the word from the watermark. The example method also includes determining whether the word retrieved from the watermark matches a keyword, and presenting a second media composition when the word matches the keyword.

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Patent Owner(s)

Patent OwnerAddress
CITIBANK N A388 GREENWICH STREET NEW YORK NY 10013

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Inventor(s)

Inventor Name Address # of filed Patents Total Citations
Luff, Robert A Wittman, US 33 1710
Ramaswamy, Arun Tampa, US 262 10305

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