Prediction of Vehicle Transactions and Targeted Advertising Using Vehicle Telematics
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United States of America Patent
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app pub date -
Mar 5, 2014
filing date -
Mar 5, 2014
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Abstract
A method of generating targeted advertisements includes receiving vehicle information, such as vehicle diagnostics information, from on-board devices installed in vehicles. A processor may then predict, based on the vehicle information, that a given vehicle user will engage in a financial transaction involving their vehicle, such as a purchase of a replacement vehicle or repair, within a predetermined amount of time. This prediction may be used to match a vendor to the given vehicle user, and a targeted advertisement from the matched vendor, the subject matter of which correspond to the predicted financial transaction, may be delivered to the given user.
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