METHOD AND SYSTEM FOR PRESENTING BANNERS HAVING DIRECT LINK TO USER PROFILE INFORMATION

Number of patents in Portfolio can not be more than 2000

United States of America Patent

APP PUB NO 20140289048A1
SERIAL NO

14143963

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ATTORNEY / AGENT: (SPONSORED)

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Abstract

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A method and system for generating electronic advertisement, such as banner ads, based on user profile information and other information are disclosed. An online promotion service may receive profile information, location information and other information from a user. The user may also define a proximity preference which may include a range of distance the user is willing to travel to redeem one or more promotions. A service or product provider or other authorized entity may define a proximity preference which may include a target range of advertisement exposure. The online promotion service may present advertisements for incentives and other promotions based on user profile information as well as proximity preference information where the proximity preference is defined by the user, the provider, or both. The user may activate a user identifier displayed on the advertisement which provides a direct link to user profile information to enable the user to easily and quickly modify and update user profile information.

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Patent Owner(s)

  • CATALINA MARKETING CORPORATION

International Classification(s)

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  • [Patents Count]

Inventor(s)

Inventor Name Address # of filed Patents Total Citations
Roberts, Gregory B Alpharetta, US 15 542
Wills, Scott Mountain View, US 23 900

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