System and Method for Attributing Engagement Score Over a Channel

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United States of America Patent

SERIAL NO

14721177

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Abstract

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A scoring probability system for determining the probability of a user to convert an action based upon a single score related to that user. The scoring probability system provides attribution to each channel responsible for leading to a conversion based upon the single score.

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Patent Owner(s)

Patent OwnerAddress
ZETA GLOBAL CORP3 PARK AVENUE 33RD FLOOR NEW YORK NY 10016

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Inventor(s)

Inventor Name Address # of filed Patents Total Citations
Carlyle, Eric College Park, US 4 41
Grouffal, Florian Levallois-Perret, FR 1 12
Jones, William Dexter Decatur, US 1 12

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