FORECASTING ELECTRONIC EVENTS
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United States of America Patent
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Issued Date -
Aug 20, 2015
app pub date -
Feb 20, 2014
filing date -
Feb 20, 2014
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Abstract
A system and methods are provided for forecasting the volume of future events that match specified attributes regarding type of event (e.g., serving of an advertisement impression, a page view, fraudulent activity), attributes of entities involved in the events (e.g., users, content items, system components), and/or other factors. A forecast query is received with one or more terms identifying target criteria of a campaign (e.g., an ad campaign, some other content-serving campaign). The query is decomposed into a first set of terms corresponding to attributes for which one or more predefined models exist, and a second set of terms for which no models exist. The predefined model for the first set of terms (or for a third term that is a superset of the first set of terms) is then used to estimate a number of future events that match the query terms.
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