LINKED CONTENT
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United States of America Patent
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app pub date -
Apr 20, 2015
filing date -
Apr 18, 2013
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Abstract
Embodiments of the present invention generate linked contents. Linked contents may include a preliminary content and one or more subsequent contents. In one embodiment, the viewer is only shown the subsequent content upon detecting a positive reaction to the preliminary content. The subsequent content is associated with presentation triggers that specify a context in which the subsequent content should be presented. The context may be defined by a time of day, location, user activity, and/or other parameters. For example, the presentation trigger may specify a context in which the user is able to purchase a good or service. For example, the context could be the user driving (activity context) near a coffee shop (location context) in the morning (time context). The reaction to the preliminary content may be explicit or implicit.
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