SYSTEMS AND METHODS FOR MANAGING SEATING LOCATIONS AND PREFERENCES
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United States of America Patent
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Issued Date -
Aug 13, 2015
app pub date -
Feb 11, 2014
filing date -
Feb 11, 2014
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Abstract
A system or method is provided to determine a location preference of a user in a public event. A location and movement of the user in the public event, e.g., a concert hall or a stadium, may be monitored by detecting a location of the user's mobile device via Bluetooth Low Energy (BLE) communication using a network of BLE devices, such as beacons, positioned throughout the public event. In particular, a seating location of the user may be determined via BLE. The system may collect the user's locations and movements in the public event to determine user preference, such as seating or event preference. The location and event preference of the user may be used to generate targeted offers or advertisements specific for the user. For example, the system may analyze the seat location of the user and may offer tickets for similar seat locations and events to the user.
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