A/B TESTING AND VISUALIZATION
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United States of America Patent
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Issued Date -
Aug 13, 2015
app pub date -
Feb 11, 2014
filing date -
Feb 11, 2014
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Abandoned
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Abstract
A/B testing methods, apparatus, systems and presentations of A/B testing results are disclosed. An A/B testing method may include presenting a first version and second version under test to first and second groups of customers. The method may further include collecting, during a first test period, data based on responses to the first and second versions under test, and determining, based on data collected during the first test period, a probability representative of a likelihood that the second version outperforms the first version. The method may also include calculating an estimate for a second test period over which additional data regarding responses to the first and second version is to be collected before the likelihood that the second version outperforms the first version has a predetermined relationship to a target probability.
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