SYSTEMS AND METHODS FOR ASCERTAINING NETWORK MARKET SUBSCRIPTION COVERAGE
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United States of America Patent
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Feb 13, 2015
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Feb 13, 2014
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A system and methods for estimating network subscription coverage within or across various markets. The system generates estimates of viewers that subscribe to certain network subscription packages in various geographic markets. The estimates may be organized in different fashions, such as organized by households, by income or other demographic, etc. In some embodiments, the system iteratively scales an estimated viewership count in a given market based on existing subscription data across all the markets and demographic characteristics of the various markets. The system may also redistribute estimates based on market capacity.
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