Method and Device For Placing Branded Products As Advertisements Within Media
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United States of America Patent
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Jul 30, 2015
app pub date -
Dec 20, 2013
filing date -
Dec 28, 2012
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Abstract
Embodiments are directed towards providing a computer-implemented method for integrating or placing branded product advertisement within media, including maintaining by a placement server a database of placement opportunities, receiving from a buyer computer a media plan by a buyer, the media plan specifying desired placements to purchase and a budget, projecting the number of impressions the purchased placements will generate, initiating execution of the media plan, gathering data about the results of each of the purchased and produced placements, determining a placement quality ranking for each placement and estimating a media value for each placement.
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