METHODS AND APPARATUS TO DETERMINE AUDIENCE ENGAGEMENT INDICES ASSOCIATED WITH MEDIA PRESENTATIONS
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United States of America Patent
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app pub date -
Apr 13, 2015
filing date -
Dec 10, 2010
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Abstract
Methods, apparatus, and articles of manufacture to determine audience engagement indices associated with media presentations are disclosed. An example method involves determining a first engagement index associated with media based on a quantity of users of an Internet service that have posted messages containing a keyword associated with the media between a first time and a second time. The example method also involves weighting the first engagement index with a first weight. The example method also involves determining a second engagement index based on a survey of panel members exposed to the media at the first time. The example method also involves weighting the second engagement index with a second weight, and determining a composite engagement index based on the weighted first engagement index and the weighted second engagement index.
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