BIFURCATED ECOMMERCE BACKEND FOR INLINE VIDEO AD PLAYER

Number of patents in Portfolio can not be more than 2000

United States of America Patent

APP PUB NO 20150186922A1
SERIAL NO

14146395

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ATTORNEY / AGENT: (SPONSORED)

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Abstract

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The invention includes a video player, running on a customer client, that displays a video to a customer. A video server may stream the video and advertisement information to the video player. An interactive advertisement may be overlaid over the video, preferably at, or between, particular cue points in the video. The customer may interact with the advertisement, possibly by clicking on the advertisement, to initiate a commercial transaction. The video player may be integrated (communicates) with the third party ecommerce functionality run on an ecommerce server. The integration allows the customer to complete the commercial transaction from the video player, i.e., without being redirected to the ecommerce server. This allows the video server to be owned and operated by a different entity than the entity that owns or operates the ecommerce functionality run on the ecommerce server.

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Patent Owner(s)

Patent OwnerAddress
GO DADDY OPERATING COMPANY LLC100 S MILL AVENUE SUITE 1600 TEMPE AS 85281

International Classification(s)

Inventor(s)

Inventor Name Address # of filed Patents Total Citations
Blinn, Arnold Hunts Point, US 43 3308

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Citation count rangeNumber of patents cited in rangeNumber of patents cited in various citation count ranges2222111 - 1011 - 2021 - 3031 - 4041 - 50100 +00.10.20.30.40.50.60.70.80.911.11.21.31.41.51.61.71.81.922.1

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