METHOD AND APPARATUS FOR SCHEDULING MULTIPLE SOCIAL MEDIA POSTS TO MAXIMIZE ENGAGEMENT AND ON-SITE ACTIVITY
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United States of America Patent
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Issued Date -
Jun 18, 2015
app pub date -
Dec 17, 2013
filing date -
Dec 17, 2013
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Abstract
A computer implemented method and apparatus for scheduling multiple social media posts to maximize engagement and on-site activity. The method comprises accessing a plurality of posts and scheduling information for the plurality of posts, wherein the scheduling information comprises a time period during which the plurality of posts is to be scheduled for posting on an online social media site; predicting a response to each post at a plurality of times that fall within the time period; and scheduling, based on the predicted responses to each post, a time to post each post of the plurality of posts, wherein scheduling maximizes the predicted response to each post.
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